Don’t lose potential clients or customers again!
More than anything, your website influences your conversion rates, the effectiveness of your marketing campaigns, and your online presence. Imagine if you were doing SEO, social media ads, email marketing, and other options that are designed to drive traffic to your site. Each of those campaigns are going great as you have great content, excellent targeting, a solid budget and you are able to get excellent results. However, whenever someone sees your ad they click on it, sending them to a website that has slow load times, irritating pop-ups, annoying graphics, and is difficult to navigate.
It takes less than five seconds to lose a visitor if they do not like the look of your website. Is that something you want to risk having happen, especially with all the effort and money you put into getting that person to visit your site? If you are seeing low conversion rates, then it’s time to take a serious look at your website. If you cannot see a problem, ask a friend or even a customer for their opinion. They will see something you may not, and that information is important when learning what a visitor is experiencing.
Take some time to browse the competition as well. What are they doing, how does their sites look? You are constantly competing for attention and you want your website to encourage the visitor to stay, read some of the information you offer, sign up for more information or a chance to win something. The longer someone stays on your site, the higher your chances are for a conversion.
If someone finds you through Google with SEO or PPC, the chances that they call you for a service you offer will be based on how user-friendly they find your site to be. If they have difficulty getting the information or even your phone number, they will visit your competitors.
There are dozens of marketing services available that will help you to generate traffic. However, without a high-quality website, your chances of getting conversions go way down. Your website is the face of your business online. Make sure it’s a face that you can be proud of.