Blogging for Better Website SEO
Your blog is a powerful content marketing tool. Publishing new and relevant content on a regular basis provides a boost to your website’s SEO. Despite the SEO value of blogging, your blog may not be properly optimized for search, or not optimized to its fullest potential. The strength of your blog lies in well written, relevant, and keyword-rich content. Daily posts on industry news, marketing campaigns, services, products, and general conversations with potential customers will increase your site’s page count and just as importantly, the perceived expertise in your industry.
Blogs for Website Link Building
It is difficult work acquiring valuable inbound links to your website and your blog may just be the answer. If your blog is interesting and well-optimized users will find your content in search results, which drives more traffic to your site. The kicker comes when users share your content with their social media network and spread links to your website across channels such as Twitter, Facebook, and Google+.
When leveraged correctly, blogs can be a powerful tool in your integrated marketing campaign, helping you create a deeper level of content, rank higher in search, and ultimately increase site traffic.